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Analyse & Performance


We combine a strong brand with a powerful product. Whether freshly grated or prepared as a sauce, the fresh and healthy pungency of our horseradish is irresistible. Our company is based in Feldbach in Styria, Austria, and was founded by Herbert Hörrlein, who can now look back on over 40 years of experience in the horseradish business. His son, Philipp Hörrlein, took over responsibility for the development of this strong brand in 2007. 

The inventor of freshly grated horseradish. 
In Feldbach, the Hörrlein family no longer wanted to spend time endlessly grating horseradish with watering eyes. But they still wanted to enjoy the special taste of the Styrian horseradish root with their lunch. So they came up with the unique idea of storing freshly grated horseradish in jars, keeping it fresh and giving it a long shelf life.







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